Continuing its steady growth, sales of Cuban-made Havana Club rum rose 5 percent in the 2009-10 financial year, Pernod Ricard SA said in its annual financial report.

Havana Club sales expanded at the same rate the previous financial year.

In what CEO Pierre Pringuet called a “strong and sound” performance, the Paris-based company saw overall revenues shrink by 2 percent in 09-10, while net income dropped 3 percent. The drops were caused by the disposal of some existing brands, and the negative impact of currency fluctuations. Sales of existing brands rose 2 percent, profits from existing brands rose 4 percent.

The liquor giant is the worldwide distributor of Havana Club, which Pernod Ricard produces in a joint venture with a Cuban state company.

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