Cuba trying to boost Brazilian tourism

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As part of an effort to increase tourism from the South American country, the Cuban tourism ministry made Brazil the country of honor during the FITCuba 2013 tourism fair.

In the run-up, the ministry said in a communiqué, Cuban tourism officials met with Brazilian diplomats at the embassy in Havana to analyze a short-term plan to increase the number of Brazilian visitors and talk about Brazilian participation in the fair, scheduled for May 7-10 in Varadero.

The tourism ministry would like to bring Brazilian tourism officials and executives of the country’s largest tour operators to the fair, a communique said.

The number of visitors from Argentina, Chile, Peru, Venezuela and Colombia has multiplied over the past few years, but the number of tourists from economically booming Brazil has remained small.

While the number of Brazilian visitors rose 12.8 percent during the first eight months of this year, the total was barely 11,000, ranking Brazil as No. 18 of Cuba’s source markets, below Venezuela, Chile, Peru and Colombia. Visitors from Brazil, which enjoys tropical beaches itself, are likely more interested in city and cultural tourism.

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