Diageo relaunches Cuban rum brand

CUBA STANDARD — Liquor giant Diageo has used the pandemic break to relaunch a Cuban rum brand it acquired in 2019.

“After almost two years working in Cuba as General Manager of Ron Santiago S.A., I am so proud that we are finally relaunching the Ron Santiago de Cuba brand, in Europe and in Cuba,” said Luca Cesarano in a LinkedIn post. “Now we have given Ron Santiago de Cuba a new image, and I look forward to see this great Cuban brand growing in the world.”

“I look forward to see this great Cuban brand growing in the world.”

— Luca Cesarano

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